Formula E
Partnerships

Cupra Kiro

Disruptive energy. Global vision. Bold branding.

Backed by Forest Road and a global investor network, Cupra Kiro is Formula E’s boldest rebrand — blending lifestyle appeal, financial muscle, and next-gen energy. A prime launchpad for brands aiming to scale fast and stand out.

Current Standing All Time Wins All Time Podiums
9 3 8

Nationality

United States

Headquarters

Silverstone, United Kingdom

Principal

Russell O’Hagan

Drivers

3 Josep Maria Martí
Spain
June 13, 2005 (age 20)
Current Standing Career Wins Career Podiums
13 0 0
33 Dan Ticktum
United Kingdom
June 8, 1999 (age 26)
Current Standing Career Wins Career Podiums
20 1 2

Owner

Forest Road Company
United States
Forest Road is a Los Angeles-based asset management firm that invests in businesses in disrupted industries that are undergoing rapid change, such as Media & Entertainment, Renewable Energy, Digital Assets, Life Sciences, and Consumer sectors.

Current Partners

Company Nationality Industry
Cupra Spain Electric Vehicles
Duelbits Curaçao Cryptocurrency Gaming
Aquame Australia Hydration
OMP Racing Italy Motorsports Safety Equipment
Reflo United Kingdom Sustainable Sportswear

Select a team

Power up your brand with Cupra Kiro

Connect with performance, purpose, and a global audience

Discover how partnering with Cupra Kiro can elevate your visibility, amplify your impact, and open doors to new commercial relationships on and off the track.

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